Page 51 - 0215

2015 ‫מועד פברואר‬ - 50 - ‫ פרק שני‬- ‫ אנגלית‬

20. The main purpose of the second paragraph is to -

(1) explain how the concept of add-on products spread through the Italian newspaper
industry

(2) discuss the competition among leading Italian daily newspapers
(3) describe the kinds of books that are often packaged with Italian newspapers
(4) examine the public response to La Repubblica's promotion

21. According to the second paragraph, La Repubblica Corriere della Sera.

(1) is sold together with
(2) has taken over
(3) cannot compete with
(4) sells fewer copies than

22. According to the last paragraph, the Italian book market has been turned "on its head"

(line 21). This means that it -

(1) is no longer stable
(2) has undergone dramatic changes
(3) is now controlled by newspaper publishers
(4) has become more profitable

)‫© כל הזכויות שמורות למרכז ארצי לבחינות ולהערכה (ע"ר‬

.‫ בלא אישור בכתב מהמרכז הארצי לבחינות ולהערכה‬- ‫ כולה או חלקים ממנה‬- ‫ או ללמדה‬,‫אין להעתיק או להפיץ בחינה זו או קטעים ממנה בכל צורה ובכל אמצעי‬